Every day developers, designers, and marketers push the boundaries of what’s possible when using Drupal’s flexible, secure, and open platform. DrupalCon provides the stage for exploring the most ambitious and cutting edge case studies, inspiring others to take their work to the next level, and offering to prospective users, a glimpse into “the art of the possible” when you choose Drupal.
Marketing to Developers
Wednesday, April 10th, 11:00 am – 11:30 am
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Download slides: View on Google Drive
Your organization has a great product, but no one likes a pushy salesperson (especially developers). How do you grow an organic developer following around your product without coming on too strong?
As Developers, we don’t want to be sold to – we want reliable tools that will save us time and make our lives easier. And we place much higher value in recommendations from fellow colleagues and friends in the community over an unknown entities. When you’re doing it right, sales will happen organically when the developers you’ve won over tell their friends all about it.
In this session we’ll discuss:
- How to get your new product in front of developers
- How to create bonds and develop relationships
- How to nurture a community that sells your product for you
From the DrupalCon sessions page.
Additional reading
- The Business Value of Developer Relations (Mary Thengvall)
- Developer Relations Vs Marketing (Burke Holland)
- What Do Developer Advocates do? (David Needham)
- Transitioning to a Career in DevRel (Mary Thengvall)
- 7 Tips for Breaking Into DevRel (Nader Dabit)
- Developer Relations, Marketing & Community (devrel.net)
Automated Workflows in Drupal 8 with GitHub, Composer and CircleCI
Monday, April 8th, 9:00 am – 4:30 am
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Drupal 8 uses Composer to manage dependencies. In this training, we’ll look at how to keep dependencies, like Drupal core and contrib modules, out of GitHub and automate the build portion of your workflow with Continuous Integration. This will allow for cleaner pull requests, reliable site builds and integration with other tools, like Slack.
From the DrupalCon training page.